Team Building Success - Corporate Team Building Australia Brisbane Section
Corporate Team Building Australia Brisbane Navigation
Culinary Team Building
Studetn Team Building Challenges
Icebreakers Team Building
Sports Team Building Ideas
Improving Work Groups A Practical Manual For Team Building
Team Building Library Staff Distance
Games Help Build Icebreakers Team Building Exercises
Free Team Building Exercises For Staff
Marriage Team Building Activities
Corporate Team Building Game
Vancouver Team Building
Team Building Liverpool
Corporate Team Building Events
Free Team Building Games And Ice Breakers
Corporate Team Building New Zealand
Team Building Cooking Activities
Developing Strategies For Team Building
Promote Team Building
Newspaper, Tape, Straw Structure Team Building Activity
Team Building And Organizational Management
Team Building Training Change Management Bargain
Team Building Activities Professional Meetings
Saskatchewan Team Building
Team Building Collaboration
Convey Your Message 
Main Corporate Team Building Australia Brisbane sponsors
Latest Corporate Team Building Australia Brisbane link added
INSERT YOUR OWN BANNER HERE
Welcome to Team Building Success
For more information and special deals related to any of the issues on this page, place your cursor over the double-underlined links. All information supplied by Kontera.com
Corporate Team Building Australia Brisbane Article
This is a selection among article about Corporate Team Building Australia Brisbane. For a permanent link to this article, or to bookmark it for further reading, click here.
Cross Cultural AdvertisingNeil Payne
Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something.
Hans Magnus Enzensberger
Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of understanding. However, when interacting with different cultures this framework no longer applies due to cross cultural differences.
Cross cultural communication aims to help minimise the negative impact of cross cultural differences through building common frameworks for people of different cultures to interact within. In business, cross cultural solutions are applied in areas such as HR, team building, foreign trade, negotiations and website design.
Cross cultural communication solutions are also critical to effective cross cultural advertising. Services and products are usually designed and marketed at a domestic audience. When a product is then marketed at an international audience the same domestic advertising campaign abroad will in most cases be ineffective.
The essence of advertising is convincing people that a product is meant for them. By purchasing it, they will receive some benefit, whether it be lifestyle, status, convenience or financial. However, when an advertising campaign is taken abroad different values and perceptions as to what enhances status or gives convenience exist. These differences make the original advertising campaign defunct.
It is therefore critical to any cross cultural advertising campaign that an understanding of a particular culture is acquired. By way of highlighting areas of cross cultural differences in advertising a few examples shall be examined.
Language in Cross Cultural Advertising
It may seem somewhat obvious to state that language is key to effective cross cultural advertising. However, the fact that companies persistently fail to check linguistic implications of company or product names and slogans demonstrates that such issues are not being properly addressed.
The advertising world is littered with examples of linguistic cross cultural blunders. Of the more comical was Ford’s introduction of the ‘Pinto’ in Brazil. After seeing sales fail, they soon realised that this was due to the fact that Brazilians did not want to be seen driving a car meaning ‘tiny male genitals’.
Language must also be analysed for its cultural suitability. For example, the slogan employed by the computer games manufacturer, EA Sports, “Challenge Everything” raises grumbles of disapproval in religious or hierarchical societies where harmonious relationships are maintained through the values of respect and non-confrontation.
It is imperative therefore that language be examined carefully in any cross cultural advertising campaign
Communication Style in Cross Cultural Advertising
Understanding the way in which other cultures communicate allows the advertising campaign to speak to the potential customer in a way they understand and appreciate. For example, communication styles can be explicit or implicit. An explicit communicator (e.g. USA) assumes the listener is unaware of background information or related issues to the topic of discussion and therefore provides it themselves. Implicit communicators (e.g. Japan) assume the listener is well informed on the subject and minimises information relayed on the premise that the listener will understand from implication. An explicit communicator would find an implicit communication style vague, whereas an implicit communicator would find an explicit communication style exaggerated.
Colours, Numbers and Images in Cross Cultural Advertising
Even the simplest and most taken for granted aspects of advertising need to be inspected under a cross cultural microscope. Colours, numbers, symbols and images do not all translate well across cultures.
In some cultures there are lucky colours, such as red in China and unlucky colours, such as black in Japan. Some colours have certain significance; green is considered a special colour in Islam and some colours have tribal associations in parts of Africa.
Many hotels in the USA or UK do not have a room 13 or a 13th floor. Similarly, Nippon Airways in Japan do not have the seat numbers 4 or 9. If there are numbers with negative connotations abroad, presenting or packaging products in those numbers when advertising should be avoided.
Images are also culturally sensitive. Whereas it is common to see pictures of women in bikinis on advertising posters on the streets of London, such images would cause outrage in the Middle East.
Cultural Values in Cross Cultural Advertising
When advertising abroad, the cultural values underpinning the society must be analysed carefully. Is there a religion that is practised by the majority of the people? Is the society collectivist or individualist? Is it family orientated? Is it hierarchical? Is there a dominant political or economic ideology? All of these will impact an advertising campaign if left unexamined.
For example, advertising that focuses on individual success, independence and stressing the word “I” would be received negatively in countries where teamwork is considered a positive quality. Rebelliousness or lack of respect for authority should always be avoided in family orientated or hierarchical societies.
By way of conclusion, we can see that the principles of advertising run through to cross cultural advertising too. That is – know your market, what is attractive to them and what their aspirations are. Cross cultural advertising is simply about using common sense and analysing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience.
by Neil Payne
http://www.kwintessential.co.uk/cultural-services/cross-cultural-communication.html
Other Corporate Team Building Australia Brisbane related resources
INSERT YOUR OWN BANNER HERE!
Corporate Team Building Australia Brisbane News
Queensland flood clean-up gathers pace - ABC Online
Queensland flood clean-up gathers pace ABC Online "We haven't had a force like this too often, but this team is going to make an incredible difference and really speed up the response," he said. The soldiers left Gallipoli Barracks at Enoggera in Brisbane on Wednesday morning and were cheered in towns ... |
Josh McGuire knows he is beginning the audition process for a starting spot at ... - Courier Mail
Josh McGuire knows he is beginning the audition process for a starting spot at ... Courier Mail CONSIDERING SURGERY: Josh McGuire at a Brisbane Broncos training session. Picture: Jono Searle Source: The Courier-Mail Josh Mcgurie in action against South Sydney. Source: The Courier-Mail HE WAS on the verge of Australian selection last year but ... |
Ange closes door on McKay return - Sydney Morning Herald
 Sydney Morning Herald | Ange closes door on McKay return Sydney Morning Herald He (McKay) won't be coming to Brisbane Roar. He wasn't last week. He won't be now," Postecoglou said. "The last time I spoke to Matty he was obviously keen but it's not his decision. It's down to his club. His club said that they won't sell him or loan ... Brisbane Roar keep their premiership hopes alive with 2-0 win against Central ... |
Rankin ready to roll - Sportal.com.au
Rankin ready to roll Sportal.com.au The 20-year-old has been named at No.1 for Gold Coast's trial match against the Brisbane Broncos at Pizzey Park this weekend. While he played in Gold Coast's 26-10 loss against the Warriors in their first trial match for the year, Saturday night will ... |
Official Broadcast Sponsors for USA Sevens International Rugby Tournament ... - MarketWatch (press release)
Official Broadcast Sponsors for USA Sevens International Rugby Tournament ... MarketWatch (press release) 12: 12:30 - 2 pm EST on Universal Sports Network; 2:30 - 4:30 pm EST on NBC Sports Network; 4:30 - 6 pm EST on NBC National teams from Argentina, Australia, Brazil, Canada, England, Fiji, France, Japan, Kenya, New Zealand, Samoa, Scotland, South Africa ... |
The NRL needs a vision - The Roar
The NRL needs a vision The Roar Currently the Broncos are based and play out of a venue on the north side of Brisbane. I believe the point of difference should be establishing a team on the south side of the river. This could involve renovating QEII or building a boutique 30-40000 ... |
OnePath Life appointed by LGsuper - Money Management
OnePath Life appointed by LGsuper Money Management By Tim Stewart on 6 February 2012 OnePath Life has replaced AIA Australia as the group insurer for LGsuper, effective 1 July this year. LGsuper is the superannuation fund for Queensland local government employees. The fund merged with City Super, ... OnePath continues expansion with LGsuper |